Coastal hotel property at golden hour

Picture This:

Where compelling stories become confirmed bookings.

See the Work

Hotel & Airbnb Portfolios

Hotels

Airbnbs

Content that becomes a marketing asset, not just a deliverable.

"She has a remarkable ability to capture not only beautiful images but also the feeling of a place. The images have become a valuable asset to our marketing and social media efforts."

Leslie Araiza
Director of Marketing, Grande Colonial

"After updating our listings with her photos, we saw a clear increase in guest interest and bookings. Her photography and creative vision has become one of our most valuable marketing assets."

Sarah Hawley
Mi Casa Su Casa (Property 1 / Property 2)

"Alexa brought out the character of my properties in which guests can now see themselves in before booking. Within 24 hours of updating my photos, I got three new bookings."

Avand Amiri

Property Reels

Property detail in natural light

A property with an exceptional guest experience shouldn't lose bookings to one with better marketing.

Strategy and storytelling, from someone who understands why guests actually book.

My background is in customer strategy, so I approach hospitality differently than a typical creator. I focus on how guests perceive a property and create content that bridges the gap between what makes a hotel special and what its marketing actually communicates.

I don't just capture what a property looks like. I capture what it feels like to stay there — the morning light through the window, the walk to the trailhead, the small details that make a guest feel at home.

Every engagement starts with a strategy conversation about your property, your guests, and what a successful season looks like — before a camera comes out. From there, every shot is chosen with booking intent, not just aesthetics, in mind.

The result: content that works as hard on your listings and your website as it does on your Instagram feed.

The strategist behind the camera.

Alexa Hess, founder of Picture This:

I'm Alexa Hess, a creative strategist and travel & hospitality photographer dedicated to helping hotels, Airbnb hosts, and unique stays turn their guest experience into high-performing visual content.

I approach every project through both a creative and marketing lens, working alongside your team to understand your brand, positioning, and booking goals. What sets my work apart is the balance of aesthetic and strategy — every piece of content is intentionally created to elevate your listing, strengthen brand awareness, and give your property a competitive edge from your website to social to booking channels.

  • 01 Strategy call — we talk about your property, your guests, and what success looks like before I touch a camera.
  • 02 On-property shoot — guided by guest psychology and booking intent, not just aesthetics.
  • 03 Delivery — content built to perform across your website, listings, and social channels.

Your property fills when your story is told clearly.

Tell me a bit about your property and what a successful season looks like. I'll follow up to schedule a strategy call.